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What is a virtual event and how does it work?

Many business events and conferences had their cancellations or postponements made when states started enforcing social distancing measures to fight the COVID-19 pandemic. Virtual events are now a more popular option than traditional events.

Sometimes, event planners were even able to transform canceled events into virtual ones, which allowed attendees to have a great experience. Virtual events may be a popular choice for many events companies and businesses because they are easy to organize and cost-effective.

Virtual events can be confusing if you have never attended one. This article will help you understand the benefits of hosting virtual events and how to organize them.

Virtual events are a way for people to connect, share ideas and have a great time. Virtual events are held online and not in person. This is the only difference between physical and virtual events.

Virtual events don’t require any special equipment. Virtual reality doesn’t always refer to virtual reality. Virtual events can be hosted using only video conferencing tools and a social media platform.

You can however enhance your virtual event by using augmented reality. This would allow your guests to access the virtual space from their smartphone or tablet.

NexTechAR’s InfernoAR platform lets you create holograms like trade booths and terminals that your guests can interact with while they are at your event. Virtual product demonstrations can be conducted as though your guests were right there on the conference floor.

Most guests have expectations about business events. They desire to feel connected and to make new connections. They want to have fun and possibly earn rewards or swag by participating. Online events allow you to do all of this while showcasing the products and solutions of your company.

Virtual Events Vs. Physical Events: What Are the Benefits? Virtual Events vs. Physical Events

Virtual events can be used as an alternative to physical events that are postponed or canceled. You may choose virtual events over physical events in certain cases. This can be due to several factors.

Virtual events are cheaper to host. Virtual events can be as low as a few thousand dollars. It doesn’t cost anything to rent a venue or pay for refreshments.

Your guests will also find virtual events easier. Your guests don’t have to travel across the country booking lodging and dealing with jetlag. They can access your event from their office or home. Your guests won’t have to rush to get from one session to the next in your event space. They have everything they need right at their fingertips.

You don’t have to limit the number attending your virtual event. There is plenty of space and no restriction on attendance due to the location of your virtual event.

Even hosting a virtual event has environmental benefits. Your guests won’t need to travel and will not create any pollution. You don’t need to worry about food waste or garbage.

Launching a successful virtual event

The simplest technology required to host a virtual meeting is a video conference tool such as Zoom, Google Hangouts, or Microsoft Teams. These tools can be used to host webinars, product demonstrations, and Q&A sessions.

If you plan to broadcast live or record presentations, microphones and cameras may be necessary. Software is required to make a presentation engaging. A PowerPoint presentation can be a great addition to any webinar. However, you can also use video, gaming, and other engaging methods.

An Augmented Reality component can enhance any type of virtual event. AR allows your guests to interact with the event and be part of it, rather than just seeing it on a screen.

How to Structure Your Event

You will need to make your event more interactive, complex, and appealing to guests.

You need to generate leads to get attendees. This is just like you would for a physical event company Manchester
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 The following are some examples:

  • Marketing your event via various channels
  • Encourage your audience members to register for the event
  • Sending invitations and thank you cards to contacts
  • With on-demand content, send reminders and follow-ups

Your event will need to be organized to keep your guests interested. They won’t be taking up any physical space so it is up to you to create an environment that encourages networking and keeps guests interested.

This is best done by following the standard format for physical events. The following are the most common events:

  • Präsentations
  • Breakout sessions
  • Keynote speakers
  • Opportunities for networking
  • Interactions are possible

AR can enhance many of these components. It is easier to network with others in virtual spaces. You can prerecord presentations so that your guests can interact with you in their own time via augmented reality, rather than making them watch a lengthy video.

Augmented Reality makes your Virtual Event Extraordinary

AR-enhanced events are easy to create for guests. All they need is the right AR solution.

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